Put it to the test Summary. Yousif S. Our Game Studio has created 13 Games so far and we have a 100% record of. 5 (tier 1 countries) Now that your ASO is in place, we can. Hyper-casual games have massive addressable markets which all do not differ much. As a consequence, the ad monetization opportunity for hyper-casual games is diminishing 2. On a serious note, a 68% increase in median CPI on iOS is partly seasonal, but it’s also a sign that the hyper-casual market is maturing. Tenjin, the growth platform for mobile app marketers, has shared its Hyper-Casual Benchmark Report for Q3 2022. Developers are invited to test their game ideas to win a minimum guarantee of $300,000 with 60-day free trial of App Annie Intelligence . Before we get to that, we just want to take a moment to quickly go over what our market is, and what that means for the way you design games for us. “IDFA Deprecation. Products are similar. 36 on iOS and $0. Hyper-casual games were the main driver of downloads. Ideas such as social media trends, popular TV series, and current daily issues spread rapidly among large masses of people and then. Hyper-Casual Games CPI Benchmark Report - 2018 We analyzed millions of hyper-casual installs to provide the CPI benchmarks you need to succeed in mobile gaming’s hottest. Gameplay and mechanics Slice it All! is a pretty straightforward runner - your overall objective is to get your knife from point A to point B without falling off the. It's a hypercasual game that I developed in Unity. by Sarah D. Give your game a chance beyond CPIBüyük yayıncılar tarafından yayınlanan her Hyper-casual oyun, yayınlanmadan önce bazı testlerden geçirilir ve bu testlerin sonunda bazı veriler toplanır. The full report can be found here. Each week inside the Academy, you'll have access to a host of experts to discuss. Ideally, you should soft launch your game to help test, refine and fix any. When transitioning, it’s crucial to shift focus from CPI alone and prioritize retention metrics. In this video, I sat down with Jake Parker,. But here’s the thing - it’s actually an advantage that a high CPI is the main reason your hyper-casual game fails to pass the marketability test, because there are tangible actions you can take to lower the CPI of your next prototype. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. 14, 2021 /PRNewswire/ -- Hyper-casual. This episode is part one of a three-part series focused on designing, monetizing, and. 11 for Android Cost Per Install. Hyper-casual games Independent game studios develop hyper-casual games, which are released by large publishers such as Voodoo. Hyper-casual creatives tend to perform well when they have bright, cartoonish colors. Products are similar. Average D7 retention for hyper-casual games is below 10%, which is much lower compared to the average D7 retention for mobile titles of around 20%. From 2022 to 2023, the average cost per install (CPI) of casual gaming apps worldwide amounted to 0. . We develop hc games but our cpi doesn't get lower than 0. 70 $0. Think about the last mobile. Đối với người chơi, Hyper-casual mang vẻ đẹp nguyên thủy. The top 25% of these games make an average of $0. Hybrid-casual is a strong new market segment driven by consumers, who have started engaging more with casual or midcore games over the last 12 months. 98 U. This is also because scaling the User Adquisition at a worldwide level means that CPI will gradually increase so you need to start with a good number. Products are similar. 60 $0. 4 GB per month in 2015 to ~10. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. CPI is a very important metric when it comes to picking a good strategy for mobile app marketing. Posted by 1 year ago. 96 to $1. Recently, Voodoo has been in the news since they acquired an Israeli studio, Beach Bum. In 2018, the average CPI for hyper-casual games was $0. 5. 20 $0. They’ve quickly become. In conclusion, no-code app development tools have revolutionized the software industry, particularly in the post-PC and mobile era. How You Benefit From CrazyLabs’ Industry-Leading Trend Report. Given the trends of 2022, the state of the mobile games industry and new developments, it’s time to take a look at what is likely to define 2023 in hyper-casual. 4 billion downloads. According to the new study by Tenjin and GameAnalytics, cost per install in hyper-casual games reached an all-time high both on Android and iOS in Q4. UPDATE: We’ve released a new benchmark report here for 2022. 25 – $0. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. All developers entering the challenge will also receive a. Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing and making a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. The first bird - it is definitely targeting Hyper-casual players to help lower CPIs. RT @HomaAcademy: Live in ⏰ 1hr - 🙂 A new breed of. Focus on D7 retention rates and average session length—these are the two key metrics. Archero, developed and published by Habby Games, launched earlier in 2019. 5 to 4% for games in general; CPI: from 0. Publishers usually have strict metrics they want hyper-casual prototypes to meet. Blog Developer. Creating a poker game is a fantastic way. However, this doesn’t mean that the genre is dying, contrary to various past forecasts. Therefore, be aware of the effects of CPI in games and dive deeper into the world of hyper-casual games to boost your app. For hyper-casual creatives, choosing the right gameplay to show is key. The importance of game art. This button displays the currently selected search type. Hyper-casual CPI - how important is it. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. If you don’t know what we mean by that, it’s time for you to try Cat Escape! I. 5. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. A good CPI for hyper-casual games is <0. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. The economic uncertainty of recent years has created opportunities in the hyper-casual gaming industry. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Why CPI is especially important when it comes to hyper. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. 1. Swap out darker colors for lighter hues and contrasting colors; Shorten your level length. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetisation strategies in 2021. Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. Jobs People LearningNadav Ashkenazy is the GM of Supersonic Studios, IronSource's mobile game publishing activity. How to improve ad performance using creative and site dataGanbayar Bayaraa posted images on LinkedInEver wondered what drives your decision to download a mobile game? 🎮 Is it the captivating graphics, enticing gameplay, or perhaps word-of-mouth…Tenjin | 2,053 followers on LinkedIn. 20 on Android (Tenjin & GameAnalytics). Though blue is a popular colour for hyper-casual creatives, using too much blue caused a lack of contrast. . 08 CPI for iOS • Facebook is the mobile network of choice for hyper-casual publishers with an average CPI of $0. 63, while iOS made you dig a bit deeper into your pockets, demanding $2. Cost per Install is calculated by. First of all, Lolita underlines that there is no single secret to success and gives a piece of general advice: “Ads are like games, but a game that takes. “While tracking the games in the top hyper-casual charts, I saw there was a trend for maneuvering characters’ limbs into certain positions. Small amount opportunities for IAPs monetisation (no economy). In the hyper-competitive landscape of hyper-casual and hybrid spaces, CPI plays an important role in driving user acquisition. 02, whereas the US has the highest CPI of $0. A Descriptive Name. CPI: cost per install, your marketing spend divided by the number installs generated by the campaign. The left-hand version uses bright colors and a theme that appeals to most players and therefore has a lower CPI. 10 $0. . The user clicks on the add to navigate to the app store page to download the application. And by fat we mean from $10m up to $100m that a hit Hyper-casual game could make in a relatively short amount of time. The target CPI for iOS is not higher than $0. In an early version of the game’s creative, a couple is shown with the. Digital casino fixed coins and deals are available in poker games. So lighten up your creatives and either change the whole theme to a lighter color or just a single element, such as the environment or character. Hyper-Casual games. Although popular with both genders, women spend more time playing hypercasual. In the fast-paced world of hyper-casual games where retention can be relatively low, competition is high, and the games in the top charts are frequently changing, the pace of publishing matters. Whilst this is not a true reflection of the exact tones, hues, luminosity and vibrance, it’s an accurate way for a general overview. It refers to the percentage of returning users who have played your game over a period of time since installing it. In fact, casual and hyper-casual games boast a larger user base, due to the fact that playing them involves almost minimal effort for. Casual genres, especially hyper-casual games, lead the pack in driving installs across all genres. In the fast-paced mobile gaming world, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. Check out his story about getting into hyper-casual development and partnering with his friend and programmer, Denis Hiezely, to. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. August 22, 2023. Casual gaming app CPI worldwide 2019-2023. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. What metrics of hyper-casual games are important for the release of a potential hit? Usually, publishers of hyper-casual games test product metrics before. Of the three subgenres of casual gaming, simulation is identified as the one with the lowest CPI with $0. The report opens up with an executive summary, stating quick facts: Android has now reached an all-time high in hyper-casual ad spend share with 57%. In hyper-casual, retention drops by the seventh day, so the biggest task on the first day is to attract the maximum number of players by “spamming” them with ads. In 2018, the average CPI for hyper-casual games was $0. 20 on Android. Because hyper-casual games rely on ads, if your players don’t stick around and play enough of your game, your ARPU (average revenue per user) will suffer. There are often many levels in hyper-casual games that gradually unlock. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. After that, Alisher says, it’s full steam head. If they make it to the top 10%, the average revenue per. 4. Below are nine examples of the mechanics you can use to make a highly engaging hyper. Currently, the $0. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Read the original Tenjin and GameAnalytics report here. 32 and <0. August 11, 2021 · 5 min read We’ve been getting our research on, and looking into the metrics behind successful hyper-casual games. Poker. But in reality, the main part of the acquisition in hyper-casual is ad networks. Try Different Networks Most HC (hyper-casual) publishers use Facebook as their main testing platform, but do not be afraid to try new networks. If you’re thinking about platform choices for advertising casual mobile games, take note. Casual Gaming CPI, Overall & by Platform 7 From 2022 to 2023, the average overall cost per install (CPI) hovered around $1. 25$ - 0. For example, if you get 50 cents CPI for one game and 37 CPI for the other, you have a direct comparison. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. IGA (In-Game Advertising)Stacky Dash reduces CPI 37% and reaches top 5 in 28 countries with Supersonic. And there’s a couple of routes you can take when you are ready to hit that publish button. In other words, it. Removing all complexity from resource mining games but preserving its core ability to engage, this clever mix between Hyper-casual and Idle translates into hybrid games with medium/low CPI. For this very reason, precise targeting is not as important as low CPI here. ai) Statista predicts that the mobile games market will grow to $419 billion by 2027. In 2022, they reached almost 90 billion, which is 6 billion more than in 2021. (Statista) The average revenue per user (ARPU) for mobile games will reach $164 in 2023. However, hypercasual gamers usually play several titles at the same time, so cross-promotion between hypercasual games is common. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. Your hyper-casual game concept could be fantastic and your visuals could be beautiful, but your game’s profitability and scale comes down to creatives. One of the publishers recently did extensive research on old hyper-casual hits. 1) The team chooses five colors for a future game in one of the tools from the previous tip – Coolors. Post-ATT (App Tracking Transparency), Android remains the most cost-effective solution for casual gaming apps, with an average CPI of $0. Hyper casual game marketers can aim for more though. By Lewis Rees, Staff Writer. Having a $4 CPI does not mean your game won’t be profitable, you would have to look at your retention numbers and ARPU to decide weather or not is worth to keep. Zombie Defense demonstrates how a hyper-casual game can become a successful hybrid-casual game by addressing its marketability challenges since ideation. Give your game pitch a meaningful name – even when you save your file (include your studio name as well). The UK’s eCPM rates were twice as lower, hovering around $5. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. 🚨SKAdNetwork 4. 如果 cpi 处于这一区间，您就可以着力于游戏本身（例如改进用户留存和游戏时长等游戏内指标），而不仅仅是关注如何降低 cpi 了。 在 SDK 广告网络上，还需要对原型的 IPM（每千次展示的下载量）进行监控，游戏的 IPM 越高，其吸量程度就越强。🎨 From hyper-casual games to cutting-edge AR and VR applications, Anna fearlessly embraces every challenge to craft one-of-a-kind experiences. Get answers to questions like: Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Start making hyper-casual games today. With over 7 years of experience in the game development industry, I started out as an artist and have since honed my skills in management, marketing, and game design to understand what it takes to create hit games. By Sunny Cha 2018-12-17 December 7th, 2022 Reports. How do others get to 0. 0%. Hyper-casual CPI - how important is it? HitBerry Games 1y Explore topics Sales Marketing Public Administration Business Administration HR Management. CPI prize. Our game Escalators saw the multiplier mechanic trending in the top hyper-casual charts and integrated it into gameplay, which helped lower CPI from $0. 20 while iOS rose $0. The more time users keep playing, the more opportunities for monetizing with ads and in-app purchases and the higher your profit. 0%. It was. 6 percent smartphone adoption rate , which is remarkable for the 11th most. But is there a strategy to get a small passive income from a game that does not have the best metrics?The chart from Unity reveals the cost per install (CPI) for hyper casual ads across Unity’s network. This is the main metric that publishers and developers focus on. . Jobs People LearningLior reviews two critical tests every hyper-casual game developer should run. The first step to launching a hyper-casual game is running an initial marketability test on social media networks - this tells you its relative potential for success in the market. Dec 13, 2018. Post-ATT, advertising on Android came in as more cost-effective with a CPI of $0. 05 on Android and by $0. In the past, if a hyper-casual game had a very low CPI it was pretty much a guarantee that it would be profitable. Mar 18 2023. Hyper-casual games have massive addressable markets which all do not differ much. In the mobile gaming industry, casual and hyper casual games are prevalent on app stores. On a serious note, a 68% increase in median CPI on iOS is partly seasonal, but it’s also a sign that the hyper-casual market is maturing. From my dealings with them the target was $0. A hypercasual game’s target audience is those who want to switch off while commuting or watching TV, for example. In the past, if a hyper-casual game had a very low CPI it was pretty much a guarantee that it would be profitable. Additionally we will see the reports on what you should pay attention when analyzing a game of the hyper-casual genre. Hyper-casual is becoming very crowded > CPI is going up. Hyper-casual games: $0. . While some may be optimised and determined through the […] Launching hyper-casual games in Mexico has an average iOS CPI of $0. Hyper-casual games have captured the mobile games industry's interest Hyper-casual games are now the most downloaded genre in mobile gaming worldwide, accounting for 31% of all installs, according to data from SensorTower. By unifying spend, revenue, and. We know that many of the studios we work with don’t always have dedicated game artists in their teams, and that it is often created by developers using the help of existing tools on Unity. Report this post Report Report. Gameplay and mechanics Slice it All! is a pretty straightforward runner - your overall objective is to get your knife from point A to point B without falling off the. The CPI gap has decreased between Android and iOS and is just $0. 6% as well as their propensity to stay long enough to watch in-game ads. (IAA) have become dominant drivers of revenue in recent years — mainly for casual mobile games. Tenjin | 2,063 من المتابعين على LinkedIn. Studio Community Director - HOMA. 35. This button displays the currently selected search type. With annual revenue ranging from $2 billion to $2. 96 for iOS Cost Per Install. CPI above $0. Keep your design simple and engaging. Your hyper-casual game concept could be fantastic and your visuals could be beautiful, but your game’s profitability and scale comes down to creatives. Twitch: h. 10 or $0. Usually, hyper-casual game publishers test product metrics even before developers start making the actual game. 50 $0. Meanwhile, darker colors - like black or brown - usually increase CPI. It has enabled developers to keep a low cost per install (CPI) for acquiring players. The hyper-casual game industry has a unique way of working. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetization strategies in 2023. Hyper Casual Jam Com — online hyper casual games development marathon 24-26 September 2021 (Online) Learn. CPI: Cost per Install. Since the hyper-casual audience is pretty much everybody, your creative should capture the attention of all types of users - avoid niche themes, like space or horror. Get inspired by the art you see in the top hyper-casual charts. Simple, so anyone can start playing without any instructions. Changing the mechanic from a simple collection mechanic to a collection mechanic with multiplier gates made our game easier to play and feel more satisfying, which lowered our CPI from $0. CPI: Cost Per Install; This metric means how much does it cost you to acquire a new user - this is what publishers and developers mainly focus on. As of writing, Ketchapp has 190 games on the Android and iOS storefronts, including Jelly Jump, Run Bird Run, and ZigZag. For this very reason, precise targeting is not as important as low CPI here. Tenjin | 2,115 followers on LinkedIn. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. Crack creatives to push CPI down. Báo cáo Game hyper casual 2020 của Adjust đã được ra mắt, tải bản sao báo cáo ngay hôm nay để nắm được những cập nhật mới nhất về dòng game bom tấn này. 1mo. The Crazy Hyper Challenge by GameRefinery and CrazyLabs invites developers to test their hyper-casual games inside the CLIK Dashboard, CrazyLabs’ self-serve platform for game testing and usage monitoring. The gameplay elements you need to include in your CPI video. SUBMIT YOUR GAME here. Ideally, you should soft launch your game to help test, refine and fix any bugs before the real launch. To get started, all you need is a game idea and a simulated video of its future gameplay. Taking a closer look at the regional breakdown of ad spending in hyper-casual segments, Tenjin found that in Q3 2022, the U. Hyper-casual, Hybrid-casual games. By optimizing. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. When I tested it with Supersonic, it confirmed what I believed - CPI was $0. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming. According to market data specialist Newzoo, the biggest revenue-generating genre on #mobile in 2023 thus far has been #RPG 🤳 The popular genre is then. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Top 10 Hyper-casual Game Ad Networks in 2022. Bu verilerin en önemlilerinden birisi CPI…HitBerry Games in Boydton, VA Expand search. 15 on Android. In part one, I defined three general categories that mobile games have been broken down into: casual, mid-core, and hardcore. Moonee shared a helpful article on Hybrid Casual & Hyper Casual Gaming: The New Wave – Q3 2023 Market Trends. Paul Woodbridge. which had a huge impact on user acquisition and increased the CPI (especially in the hyper-casual segment), while the LTV just didn’t catch up. When expanded it provides a list of search options that will switch the search inputs to match the current selection. 96 U. S. Yes, it does! CPI stands for cost per install. For example, after the prototype passes the initial CPI test, publishers will then track more metrics that must meet certain benchmarks. Tải về ngay hôm nay để khám phá các xu hướng chính định hình nên dòng game này, như CPI thấp, tỷ lệ duy trì cao và. By unifying spend, revenue, and. 9 per 1,000 Interstitial ad views in March of 2022. 95 cents. August 22, 2023. Despite an initial rejection by publishers due to high CPI in the United States, the game is now optimized, has a significant share of its player. . Short, so someone can play your game while standing in a queue. Ultimately, though, Alisher says they employ a four step process: CTR testing. D1/D7: day one/day seven retention rate, the % of players who are still playing after n days. You will get a top-tier Hyper Casual Runner game ready for CPI test Yousif S. The most popular GameDNA subcategory was hyper-casual simulation,. The article discusses general approaches to design interesting games, and then projects that knowledge on hyper-casual genre by considering its peculiarities. 3 based on the results of our CPI Hyper-Casual Benchmark Report. Retention. 5 (tier 1 countries) Now that your ASO is in place, we can. Developments in the AI industry and its current developments can be leveraged by game developers, from ideas, content. They’re simple to develop, easy for users to learn how to play, and their quick-to-win nature makes them both attractive and. 1. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Jobs People LearningNadav Ashkenazy is the GM of Supersonic Studios, IronSource's mobile game publishing activity. 30 mark - which is an important benchmark for a hyper-casual hit. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. 25) also gets publishers like us very excited! Video RequirementsUsing ChatGPT in hyper-casual game development in the future. We decided to revisit it with Supersonic when we saw that multiplier gates were trending in hyper-casual games. When making prototypes it’s often easy to forget that we’re actually really making video’s to test marketability. And worse case, you make a loss. Comparing Q2 2022 to Q2 2021, we see that the market has grown by 10%: the downloads in Q2 2022 were 4. Back SubmitNew case study alert 🦋 Metajoy, puzzle games development company, based in Chengdu, China, partnered with Tenjin to help them with marketing analytics and…On each episode of Homa Hangouts, we talk all about Hyper Casual, Arcade Idle and Hybrid Casual game design & check out some of the freshest new game release. Fun and captivating mobile games with easily-graspable gameplay and simple graphics. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Here are ten lessons we took away from our recent webinar on the subject. It’s clear that blue and orange hue’s are most common for both icon and in-game. For example, in hyper-casual markets, CPI is often quite low due to high player volume. Play games like Poker, Rummy, Ludo, Call Break, Fantasy Cricket, Snakes and Ladders, Win Patti, Speed Chess, and win real money. A low CPI is essential as it indicates that your game can reach scale and appeals to a broad audience. “During the CPI/R1 test phase, the developer makes a small demo version of the future game, which usually. 2) The designer adds these colors to the Accessible Color Matrix. Think of your distribution model like packaging to be sold in vending machines — you sell more product by being where the customer is and being available in big, bold signage. Back SubmitHyper Casual Game Icon Colour Palettes. For example, casual games, such as puzzle or arcade, may have a lower CPI compared to games in the mid-core or hardcore genres, such as strategy or role-playing games, due to the broader appeal of casual games. A cell phone poker game app would provide you with the best casino experience. But it differs across platforms. 3 is considered good. TikTok your way to the top. Hey there, I'm Kevin, founder and owner of RisingHigh Studio & RisingHigh Academy. At the same time, different networks have different CPI. Remember: the hyper-casual audience is everyone, so trust your instincts on what’s likely to engage them because that mechanic, theme, etc. Ad networks are becoming saturated with ads for hyper-casual games, causing the effective cost per mille (eCPM) to go down. It then opens the door to future testing, adding more content for future tests and, ultimately, global launch. It’s easy to think that inauthentic gameplay could hook users better, which could improve marketability and scale, but it can also harm LTV. Vì game hyper-casual phụ thuộc phần lớn vào Ad, nếu người chơi không ở lại và chơi đủ lâu, thì chỉ số ARPU (bình. 5. Essentially, you get the low/medium CPI hyper casual games tend to have, but strong engagement and retention metrics that are more common among mid-core games. 12, while lifestyle titles have the highest CPI at $1. The wide appeal and accessibility of hyper-casual games is another factor in the fast rise of hyper-casual games. 28. Facebook is typically the best place to start - it has a simple integration, it’s relatively fast and cheap to. Aug 24, 2021 During prototyping testing, your goal is to prove that there’s a place in the market for your hyper-casual concept and that it can scale into a profitable business. Ketchapp. On the other hand, the average LTVs usually fall between 20 and 50 cents. If users can summarize your game in 1 sentence after 5 seconds, your creative is in good shape. Use colours with common associationsCPI can vary greatly across verticals and between genres within the same vertical. tangible money, about 200–500 thousand dollars per one hit game. In order to create a. However, CPI varies depending on region and hyper-casual games. 17 on iOS to $0. The business strategy of publishers working in the hyper-casual genre will usually be to quickly design and publish the game. For example, using food emojis in a hypercasual puzzle game is instantly clear. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games . The country’s average CPI for hyper-casual games on iOS is. Currently, the $0. 2019 was another year when hyper-casual games dominated app stores’ top. Those in. In other respects, hyper-casual games confront the same market size challenges as casual or core titles. Level designer on Color Switch World and one of our games was even featured on an Apple Advert!.